Before you design anything

Most firstcollections dieat the invoice.

I want to make styles in colours, costing about $ each to make.

What that costs before you sell anything

You have proof people want it and you want a better unit cost without betting the business on one order.

You pay for everything before you sell anything, and unsold stock is money sitting in a box.

Cash before launch
$11,920$46,400
Of which samples and patterns
$4,000 $20,000
Customer pays
$66$110
You keep, per piece
$44 · 67%
Selling
Week00of 25
Materials
Production
Delivery
01

Brief

What the collection is for, and what it has to cost.

Can't move on until a price architecture and a delivery date, both signed off.

25 days · your call

Fabric and production are most of the calendar. Everything else is waiting on a decision.

The same garment, four times.

Each one exists to answer a different question, and each one is only allowed to answer its own. Judging fit off a proto made in the wrong cloth is the standard, expensive mistake.

  1. 07

    Proto

    10–21 days

    First physical garment, in whatever cloth was to hand.

    Can't move on until the construction is approved — fit is explicitly not judged here

  2. 08

    Fit

    14–28 days

    Correct cloth, on a body, measured point by point.

    Can't move on until every measurement is inside tolerance

  3. 09

    PP

    10–21 days

    Correct fabric, trims and labels, made on the line that runs the order.

    Can't move on until both sides have signed and sealed it — bulk is judged against this one

  4. 10

    TOP

    21–60 days

    Pulled out of the bulk run itself.

    Can't move on until it matches the sealed PP, or the bulk does not ship

One room · one camera · one light

So the difference you see is the cloth.

Every fabric is photographed over the same plinth, in the same fold, under the same light, casting the same shadow. Nothing in the frame changes except the thing you are choosing — which is the only way a comparison between six fabrics means anything.

A factory doesn't ask questions. It decides.

Anything left out of the specification is a decision someone else makes at two in the morning, in your favour or not. Fill one in and watch what it is worth.

0 of 10 sections specifiedcarrying 0 of 20 of the weight3 critical sections blank
  • Leave it out and there is no definition of correct, so nothing can be rejected. This is the single most common cause of a dispute nobody can win.

Also on this table

Design one, in the cloth, before you commit to any of it.

Choose a silhouette, choose the fabric panel by panel, and see it photographed. It costs nothing, and it settles arguments that otherwise get settled by a sample.

Open the studio
A cutting table with a pattern piece, shears, tape measure, chalk and a length of indigo cloth
The abaya studio: a garment on the canvas with its fabric controls

Take one style all the way first.

One garment, through every stage, to something you can hold. It costs a fraction of a collection and tells you everything a collection would have — while you can still change your mind.

Tell us what you have